What's the secret to boosting your revenue of your #liveselling show by triple digits? How to make your live show more engaging and purrfect? In this week's Buzzworthy, we share two best practices that will help live selling streamers increase their revenue goal, and streamers in general add more personality and fun to their show.

🔥 Increase engagement and turnover by turning your live selling show into a trivia contest 💰

Live selling is all the rage these days, and China, whose live streaming e-commerce has been enjoying explosive growth for several years, recently saw a live selling show raking in 400% more transaction volume and 860% more engagement. The secret? Four live selling hosts teamed up with each other and turned a live selling show they co-hosted into a trivia contest.

Instead of boringly going through each product one by one, they turned the event into a super exciting and adrenaline-rushing trivia show. Each host participated in the trivia contest representing their own live show and fans, and they needed to answer as many trivia questions (all of which have to do with different products each of them sell) as possible. The more questions a host answered correctly, the more points they would get. In the end, the winner with the highest points could convert their points to vouchers and give the vouchers to their fans for them to purchase products in their own show.

This tactic is super smart in three aspects:

• First, by turning live selling into a fun trivia, viewers get to learn interesting knowledge about products. As viewers learn more about the product in a fun way, they will more likely hit that purchase button.
• Second, since it's a battle among four hosts, and the winner can get vouchers that benefit their viewers, many viewers for each host rushed to this trivia live show rooting for their host, resulting in stratospheric engagement in the comment section.
• Third, giving vouchers to their viewers further encouraged viewers to purchase more products.

All these three moves translated into concrete exposure, fan increase, and more importantly, sales numbers for the hosts.

The next time you host your live selling show, instead of going live alone, maybe you can team up with other live sellers and give your audience a feast for the eyes and the brain.