Growing a new channel to 1.5M views in 90 days without creating new videos
February 3, 2025
The problem
An archive of content, but no clear path to growth
A YouTube creator specializing in sports commentary and entertainment had built an extensive archive of over 800 episodes, with over 500K subscribers on their main YouTube channel. Each episode ran over two hours, covering everything from in-depth game analyses to stories dissecting key moments in sports.
This variety-focused approach, designed to attract as wide an audience as possible, worked well in the past to build a strong community. However, as YouTube’s algorithm evolved, this type of content has become less effective at capturing and retaining audience attention.
Recognizing this issue, the creator experimented with a couple of things, including creating short clips to drive traffic back to their original videos. Unfortunately, the strategy failed to deliver the desired results, leaving their channel’s growth stagnant.
This decline not only affected their channel growth, but also directly affected their monetization.
Growing a new channel to 1.5M views in 90 days without creating new videos
The problem
An archive of content, but no clear path to growth
A YouTube creator specializing in sports commentary and entertainment had built an extensive archive of over 800 episodes, with over 500K subscribers on their main YouTube channel. Each episode ran over two hours, covering everything from in-depth game analyses to stories dissecting key moments in sports.
This variety-focused approach, designed to attract as wide an audience as possible, worked well in the past to build a strong community. However, as YouTube’s algorithm evolved, this type of content has become less effective at capturing and retaining audience attention.
Recognizing this issue, the creator experimented with a couple of things, including creating short clips to drive traffic back to their original videos. Unfortunately, the strategy failed to deliver the desired results, leaving their channel’s growth stagnant.
This decline not only affected their channel growth, but also directly affected their monetization.
Creator name
Anonymous (per the creator’s request)
Creator type
YouTube Podcaster
Team size
3
Channels
Pain point
Struggle to reverse growth decline and find a new way to get more viewership, increase watch time, and build a highly engaging audience base
Time to see positive ROI
40 days
About the creator
The Solution
Finding and scaling a winning theme for exponential YouTube growth
The creator’s breakthrough came on October 1st, 2024, when they adopted OpusSearch to address their stalled growth.
With their main channel dominated by hours-long videos, the smartest move was to create a new channel with topic-specific mid-length videos, a format better optimized for viewership growth and monetization.
While initially hesitant to launch a brand-new channel, the creator gained confidence with the support of OpusSearch team, who not only delivered an exceptional product solution but also provided actionable growth strategies that delivered impressive results.
Here’s the simple workflow they followed:
Search
Searched for different themes across their library of variety content
Test
Posted clips at scale to test various themes for the new channel, and
identified "sportscasting" as the winning theme
Create
Refocused the new channel on this niche, and produced mid-form clips at
scale from archive content
Distribute
Consistently posted single-theme content on the new channel, and steadily
built a loyal return audience with minimal effort
Grow
Saw consistent viewership growth for the new channel in just a few weeks
In only 16 days, they identified the winning theme and began achieving rapid viewership growth—all without creating a single new video.
It took them 16 days to identify the winning theme for the new channel
and start to see consistent growth
The Result
$6.5K revenue and 1.5M views with zero new videos created
The impact of OpusSearch was immediate and exceeded expectations. Within just a few weeks, the creator’s new sportscasting channel began delivering exponential growth—all by repurposing existing content.
Immediate growth
1.5M
monthly views achieved in 90 days
$6563.78
YouTube ad revenue in 90 days
2.13X
monthly increase in watch time
16 days
to identify a winning theme for new channel
Beyond the numbers
Efficiency: The AI-driven process streamlined content discovery and creation, saving hours of manual work.
Audience alignment: Focusing on sportscasting created a loyal audience base and consistent engagement.
Growth sustainability: The success of this strategy set the stage for future expansion into other theme-specific channels.
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Growing a new channel to 1.5M views in 90 days without creating new videos
February 3, 2025
Rebecca Xu
Head of Product Marketing at OpusClip
The problem
An archive of content, but no clear path to growth
A YouTube creator specializing in sports commentary and entertainment had built an extensive archive of over 800 episodes, with over 500K subscribers on their main YouTube channel. Each episode ran over two hours, covering everything from in-depth game analyses to stories dissecting key moments in sports.
This variety-focused approach, designed to attract as wide an audience as possible, worked well in the past to build a strong community. However, as YouTube’s algorithm evolved, this type of content has become less effective at capturing and retaining audience attention.
Recognizing this issue, the creator experimented with a couple of things, including creating short clips to drive traffic back to their original videos. Unfortunately, the strategy failed to deliver the desired results, leaving their channel’s growth stagnant.
This decline not only affected their channel growth, but also directly affected their monetization.
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Finding and scaling a winning theme for exponential YouTube growth
The creator’s breakthrough came on October 1st, 2024, when they adopted OpusSearch to address their stalled growth.
With their main channel dominated by hours-long videos, the smartest move was to create a new channel with topic-specific mid-length videos, a format better optimized for viewership growth and monetization.
While initially hesitant to launch a brand-new channel, the creator gained confidence with the support of OpusSearch team, who not only delivered an exceptional product solution but also provided actionable growth strategies that delivered impressive results.
Here’s the simple workflow they followed:
Search
Searched for different themes across their library of variety content
Test
Posted clips at scale to test various themes for the new channel, and
identified "sportscasting" as the winning theme
Create
Refocused the new channel on this niche, and produced mid-form clips at
scale from archive content
Distribute
Consistently posted single-theme content on the new channel, and steadily
built a loyal return audience with minimal effort
Grow
Saw consistent viewership growth for the new channel in just a few weeks
In only 16 days, they identified the winning theme and began achieving rapid viewership growth—all without creating a single new video.
It took them 16 days to identify the winning theme for the new channel
and start to see consistent growth
The Result
$6.5K revenue and 1.5M views with zero new videos created
The impact of OpusSearch was immediate and exceeded expectations. Within just a few weeks, the creator’s new sportscasting channel began delivering exponential growth—all by repurposing existing content.
Immediate growth
1.5M
monthly views achieved in 90 days
$6563.78
YouTube ad revenue in 90 days
2.13X
monthly increase in watch time
16 days
to identify a winning theme for new channel
Beyond the numbers
Efficiency: The AI-driven process streamlined content discovery and creation, saving hours of manual work.
Audience alignment: Focusing on sportscasting created a loyal audience base and consistent engagement.
Growth sustainability: The success of this strategy set the stage for future expansion into other theme-specific channels.
Rebecca Xu is the Head of Product Marketing at Opus, and a professional simultaneous interpreter. She is a story teller, food lover, globe trotter, and sarcasm connoisseur. She loves learning new things through reading, traveling, and exploring. Most of the time, you can find her either in an ice-cream shop, or on her way to an ice-cream shop.
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