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Best Practice

The Secret to Increasing Live Selling Revenue by 400% and Adding More Fun to Your Show

May 18, 2022

What's the secret to boosting your revenue of your #liveselling show by triple digits? How to make your live show more engaging and purrfect? In this week's Buzzworthy, we share two best practices that will help live selling streamers increase their revenue goal, and streamers in general add more personality and fun to their show.

🔥 Increase engagement and turnover by turning your live selling show into a trivia contest 💰

Live selling is all the rage these days, and China, whose live streaming e-commerce has been enjoying explosive growth for several years, recently saw a live selling show raking in 400% more transaction volume and 860% more engagement. The secret? Four live selling hosts teamed up with each other and turned a live selling show they co-hosted into a trivia contest.

Instead of boringly going through each product one by one, they turned the event into a super exciting and adrenaline-rushing trivia show. Each host participated in the trivia contest representing their own live show and fans, and they needed to answer as many trivia questions (all of which have to do with different products each of them sell) as possible. The more questions a host answered correctly, the more points they would get. In the end, the winner with the highest points could convert their points to vouchers and give the vouchers to their fans for them to purchase products in their own show.

This tactic is super smart in three aspects:

  • First, by turning live selling into a fun trivia, viewers get to learn interesting knowledge about products. As viewers learn more about the product in a fun way, they will more likely hit that purchase button.
  • Second, since it's a battle among four hosts, and the winner can get vouchers that benefit their viewers, many viewers for each host rushed to this trivia live show rooting for their host, resulting in stratospheric engagement in the comment section.
  • Third, giving vouchers to their viewers further encouraged viewers to purchase more products.

All these three moves translated into concrete exposure, fan increase, and more importantly, sales numbers for the hosts.

The next time you host your live selling show, instead of going live alone, maybe you can team up with other live sellers and give your audience a feast for the eyes and the brain.

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The Secret to Increasing Live Selling Revenue by 400% and Adding More Fun to Your Show

What's the secret to boosting your revenue of your #liveselling show by triple digits? How to make your live show more engaging and purrfect? In this week's Buzzworthy, we share two best practices that will help live selling streamers increase their revenue goal, and streamers in general add more personality and fun to their show.

🔥 Increase engagement and turnover by turning your live selling show into a trivia contest 💰

Live selling is all the rage these days, and China, whose live streaming e-commerce has been enjoying explosive growth for several years, recently saw a live selling show raking in 400% more transaction volume and 860% more engagement. The secret? Four live selling hosts teamed up with each other and turned a live selling show they co-hosted into a trivia contest.

Instead of boringly going through each product one by one, they turned the event into a super exciting and adrenaline-rushing trivia show. Each host participated in the trivia contest representing their own live show and fans, and they needed to answer as many trivia questions (all of which have to do with different products each of them sell) as possible. The more questions a host answered correctly, the more points they would get. In the end, the winner with the highest points could convert their points to vouchers and give the vouchers to their fans for them to purchase products in their own show.

This tactic is super smart in three aspects:

  • First, by turning live selling into a fun trivia, viewers get to learn interesting knowledge about products. As viewers learn more about the product in a fun way, they will more likely hit that purchase button.
  • Second, since it's a battle among four hosts, and the winner can get vouchers that benefit their viewers, many viewers for each host rushed to this trivia live show rooting for their host, resulting in stratospheric engagement in the comment section.
  • Third, giving vouchers to their viewers further encouraged viewers to purchase more products.

All these three moves translated into concrete exposure, fan increase, and more importantly, sales numbers for the hosts.

The next time you host your live selling show, instead of going live alone, maybe you can team up with other live sellers and give your audience a feast for the eyes and the brain.

No alt text provided for this image

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🤪 Add more personality and fun to your show using multiple cameras 😻

Using multiple camera sources, to either show yourself from different angles (channeling the spirit of late night show hosts who often turn to another camera when doing a skit show or wanting to accentuate a point), or show something fun in your room (Like showing your pets as Luria Petrucci and Chris Thomas so expertly practice in their live streams) , is a great tactic to add more personality to your live show. And this practice has been adopted by more and more live streaming creators.

No alt text provided for this image

There are several benefits of having multiple cameras:

  • First, changing to a different camera angle can help alleviate eye fatigue for your viewers.
  • Second, by showing different aspects of your life unknown to your viewers (not all viewers know you have a super cute cat for instance), you are giving your viewers an opportunity to get to know more about you, and make them feel closer to you.
  • Last but not least, as you emulate late night show hosts and talk to another camera when trying to deliver important information, you can easily grab your viewers' attention and get your ideas across (a change in camera angle is tantamount to playing sound effects to get your viewers' attention).

Also, you don't need to invest in a fancy camera in order to achieve the multi-camera effect. You can do something as simple as entering the broadcast studio using your cellphone as a guest, and use that to show your viewers a little-known aspect of your life.

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Our Cyber Month deal is LIVE! 🎉 Get 50% off your first month or 65% off our annual Pro plan. Get discount
Our Cyber Month deal is LIVE! 🎉 Get 50% off your first month or 65% off our annual Pro plan. Get discount

Cyber Month Deal is LIVE! 🎉

Get 50% off your first month, or 65% off annual Pro plan.

Cyber month sale

Unlock watermark-free clips, virality scores, and autoposting today.

Claim discount
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Best Practice

The Secret to Increasing Live Selling Revenue by 400% and Adding More Fun to Your Show

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Best Practice

The Secret to Increasing Live Selling Revenue by 400% and Adding More Fun to Your Show

May 18, 2022

What's the secret to boosting your revenue of your #liveselling show by triple digits? How to make your live show more engaging and purrfect? In this week's Buzzworthy, we share two best practices that will help live selling streamers increase their revenue goal, and streamers in general add more personality and fun to their show.

🔥 Increase engagement and turnover by turning your live selling show into a trivia contest 💰

Live selling is all the rage these days, and China, whose live streaming e-commerce has been enjoying explosive growth for several years, recently saw a live selling show raking in 400% more transaction volume and 860% more engagement. The secret? Four live selling hosts teamed up with each other and turned a live selling show they co-hosted into a trivia contest.

Instead of boringly going through each product one by one, they turned the event into a super exciting and adrenaline-rushing trivia show. Each host participated in the trivia contest representing their own live show and fans, and they needed to answer as many trivia questions (all of which have to do with different products each of them sell) as possible. The more questions a host answered correctly, the more points they would get. In the end, the winner with the highest points could convert their points to vouchers and give the vouchers to their fans for them to purchase products in their own show.

This tactic is super smart in three aspects:

  • First, by turning live selling into a fun trivia, viewers get to learn interesting knowledge about products. As viewers learn more about the product in a fun way, they will more likely hit that purchase button.
  • Second, since it's a battle among four hosts, and the winner can get vouchers that benefit their viewers, many viewers for each host rushed to this trivia live show rooting for their host, resulting in stratospheric engagement in the comment section.
  • Third, giving vouchers to their viewers further encouraged viewers to purchase more products.

All these three moves translated into concrete exposure, fan increase, and more importantly, sales numbers for the hosts.

The next time you host your live selling show, instead of going live alone, maybe you can team up with other live sellers and give your audience a feast for the eyes and the brain.

No alt text provided for this image

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🤪 Add more personality and fun to your show using multiple cameras 😻

Using multiple camera sources, to either show yourself from different angles (channeling the spirit of late night show hosts who often turn to another camera when doing a skit show or wanting to accentuate a point), or show something fun in your room (Like showing your pets as Luria Petrucci and Chris Thomas so expertly practice in their live streams) , is a great tactic to add more personality to your live show. And this practice has been adopted by more and more live streaming creators.

No alt text provided for this image

There are several benefits of having multiple cameras:

  • First, changing to a different camera angle can help alleviate eye fatigue for your viewers.
  • Second, by showing different aspects of your life unknown to your viewers (not all viewers know you have a super cute cat for instance), you are giving your viewers an opportunity to get to know more about you, and make them feel closer to you.
  • Last but not least, as you emulate late night show hosts and talk to another camera when trying to deliver important information, you can easily grab your viewers' attention and get your ideas across (a change in camera angle is tantamount to playing sound effects to get your viewers' attention).

Also, you don't need to invest in a fancy camera in order to achieve the multi-camera effect. You can do something as simple as entering the broadcast studio using your cellphone as a guest, and use that to show your viewers a little-known aspect of your life.

On this page

Text Link

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About the Author

Rebecca Xu

Rebecca Xu is the Head of Product Marketing at Opus, and a professional simultaneous interpreter. She is a story teller, food lover, globe trotter, and sarcasm connoisseur. She loves learning new things through reading, traveling, and exploring. Most of the time, you can find her either in an ice-cream shop, or on her way to an ice-cream shop.

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