In the first article of our three-part series All About Music, we talked about the importance of using music or sound effects in your live show, and how to select good ones. In this second article, we want to share with you when you should use music/sound effects during your live show, so that you can better deliver your message and emotion, capture your audience's attention and engage with them, and ultimately increase the overall watch time.

There are various moments when you can use music and sounds in your live show. Here are a few popular and time-tested ones.

❶ Warm up/countdown

Inviting your audience to your show with bubbly music is like giving candies to kids on Halloween - both your audience and kids will feel happy and welcomed. It also sets a good tone for your show and will make people excited about what's coming.

❷ Talk about important messages

With the right music or sounds, you can not only capture people's attention, but also deliver your messages more effectively.

Paul Andre de Vera, founder and host of the SEO Video Show on YouTube, is a master at utilizing various sound effects to spice up his show. His signature sound effect is the knowledge bomb effect — a sound that would be triggered when a guest says something that gives people the aha moment. This exemplifies the use of sound effect to accentuate the insights, as well as to engage with the audience.